Counselor 2024 Power 50

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Halfway through the 2020s, it’s been a decade full of highs and lows: the depths of the pandemic, the trials of supply chain and labor disruption, the boom times of recovery and the current challenges of slow sales and tight budgets. It has called for leaders who can meet the moment. The Counselor Power 50 is a collection of these entrepreneurs and executives in the promo industry who have demonstrated all the right qualities. With the perfect mix of pragmatism and boldness, they’re steeling their companies against the ebbs and flows to reach long-term success.