RESOURCES

Two Counselor Top 40 distributors ranked on the 2024 Franchise Times Top 400 list, an annual ranking of the largest franchise systems in the United States by global systemwide sales from the previous year.

Spencer Coleman’s business has been in his family for years – and has found success. Still, when Coleman rose to a leadership role at the signage/print firm his parents founded, the Utah-based company was at a crossroads. It was time to find a way to truly evolve – to usher in a new era of greater growth and to capture more of the spend available from clients old and new.

Print and promotional products are perfect together. Hear from distributors who have combined the two to achieve greater success by offering creative solutions for their customers, and learn how you can evolve your own business by following their playbooks.

According to the just-released Distributor Quarterly Sales Survey from ASI Research, promotional products distributors collectively increased sales, on average, by 4.2% in the third quarter of 2024 compared to the same three-month period in 2023. It was the biggest annual-basis quarterly revenue rise in more than a year – since sales leapt 5.6% in Q2 2023.

Last month, Fully Promoted of Southern NH, a franchisee of PPAI 100’s No. 26 distributor Fully Promoted (PPAI 240143, Gold), hosted its first-ever client appreciation event. Through the end of October, the company continues celebrating the local business community with special savings for new customers. The client appreciation event welcomed more than 200 attendees, including local business...

ETS Express (asi/51197), an independent subsidiary of Counselor Top 40 supplier PCNA (asi/66887), has hired Daniel Mason as regional sales manager for the Northeast, a territory that includes New England and upstate New York. Adam Stone, vice president of sales, said the supplier is thrilled to have Mason on the team: “We’re confident that his energy, dedication and industry insight will make an...